Marketing operations (MOps) is the backbone of marketing, ensuring that the right systems and technology are in place to deliver marketing campaigns at scale. A marketing operations team oversees systems, data, email and CRM processes, project management, and roles and responsibilities. They create and implement automation systems and software, maintain infrastructure, and use data to inform strategy. MOps helps companies scale by developing ways for agility through martech and automation, saving time, adding value, and improving ROI. Marketing ops teams are cross-functional, partnering with others to define workflow and process solutions that help reach a shared goal, making everyone else's job easier and projects more successful.