I did a LinkedIn 30-day challenge—here's what I learned

In an effort to grow a LinkedIn following and reach a milestone of 10,000 followers, the author embarked on a 30-day challenge of posting daily, excluding Sundays, and discovered effective strategies for audience engagement. By establishing a structured content strategy, which included diverse content pillars and formats, and actively engaging with their network, they were able to increase their follower count by 485, reaching a total of 9,323. The experiment highlighted the importance of consistency, meaningful interactions, and diverse content formats, with carousel posts and behind-the-scenes content proving particularly successful in engaging users. While the challenge required a significant commitment of about 10 hours per week, it led to qualitative benefits such as new client opportunities and improved writing focus. The author concludes that while the intensive posting schedule was beneficial for achieving a specific goal, a more sustainable approach of four quality posts per week is preferable for long-term engagement and business growth.

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