How Typeform increased new daily users by 32% with Zapier

Form builder tool Typeform has significantly benefited from its partnership with Zapier, which has led to a 32% increase in daily sign-ups driven by Zapier and a 16% increase in Zapier adoption across all users. The collaboration involved co-marketing efforts such as webinars, blog posts, and emails, resulting in about one-third of Typeform customers using Zapier. Integration with Zapier has proven advantageous, as users who utilize Zapier are 50% more likely to upgrade their accounts and generate 15% higher average revenue per account compared to other customers. Typeform actively promotes Zapier through various customer touchpoints, including support team suggestions, help documentation, and onboarding emails, which have contributed to reduced churn rates. By embedding Zapier into its product interface with features like the "Connect Your Form" tab, Typeform has made it easier for users to automate tasks with pre-built Zap templates. The ongoing partnership has not only boosted Typeform's user engagement but also attracted valuable users who leverage the platform for diverse challenges and frequently return to create new forms, surveys, and quizzes.