How to track Google Ads leads in a Google Sheet

A Google Ads campaign can generate valuable leads, but effectively managing and analyzing this data is crucial for improving campaign performance. Using Zapier's automated workflows, known as Zaps, marketers can streamline the process of tracking Google Ads leads by automatically transferring data into Google Sheets. This involves setting up a trigger in Zapier using Google Ads to detect new lead form entries and an action to add these entries to a spreadsheet, which eliminates the need for manual data entry. The process requires initial setup steps, such as creating a lead form in Google Ads and setting up a corresponding spreadsheet in Google Sheets. Once configured, Zapier maps incoming lead data to the appropriate fields in Google Sheets, allowing marketers to efficiently monitor trends and make informed decisions. This automation saves time and ensures that every lead generated from the campaign is promptly recorded and accessible for analysis, enhancing the overall efficiency and scalability of digital marketing efforts.