How to separate first and last names from a single form field

You've launched a marketing campaign, but contact names are in one line, causing issues with CRM and email marketing tools. To automate data cleanup, you can utilize Zapier's automation tool, specifically the Split Text function within its Formatter tool. This allows you to transform text into a desired format without manual intervention, saving time and reducing errors. By following these steps, you can create an automated workflow that splits text at a specified separator, returning specific segments of the split text in a formatted manner, enabling easier integration with marketing platforms.