How to instantly follow up on Google Ads leads with custom notifications

In 2024, businesses allocated $772.4 billion to advertising, with a substantial amount directed towards digital platforms like Google Ads. The effectiveness of these ads, however, hinges on timely follow-ups with the generated leads, which can be challenging without automated notifications. Zapier offers a solution by enabling automated workflows, or "Zaps," that notify users immediately when new leads come in from Google Ads, thus eliminating the need for manual refreshing or CSV downloads. Users can choose their preferred method for receiving notifications, whether through Slack, email, or SMS, and can customize these notifications to display relevant lead information. This automation not only saves time but also ensures quick follow-ups, potentially increasing conversion rates and optimizing ad spend.