How SMBs can run ad campaigns like the Fortune 500

Zapier is a platform that helps small businesses (SMBs) develop custom workflows to run online ad campaigns, including digital lead ads. Lead ads are a type of ad format or extension that allows users to fill out a form directly in the Google results page or their Facebook, Instagram, or LinkedIn feed without visiting the website. Zapier overcomes technical barriers and offers solutions for direct integrations and custom webhooks with various ad platforms. The platform enables SMBs to automate tasks, customize notifications, and integrate lead ads with CRM systems, spreadsheets, and other tools. This allows businesses to improve conversion rates and make their workflows more efficient.