How Popl scales event lead capture with Zapier and AI

Popl, a company specializing in digital business cards and in-person lead capture, is transforming traditional networking by integrating automation and AI to streamline operations and enhance scalability. With paper business cards becoming obsolete in a digital-first world, Popl leverages Zapier to automate over 100 workflows, ranging from lead routing to customer engagement, which reduces bottlenecks and enhances efficiency. The use of AI, particularly through OpenAI integration, allows for advanced email filtering and data enrichment, saving significant manual effort for the team. This strategic automation has not only enabled Popl to achieve scalable growth while controlling costs, evidenced by saving over $20,000 annually by replacing custom integrations with Zapier workflows, but has also empowered the team to focus on innovation and growth. CEO Jason Alvarez-Cohen emphasizes that these technologies allow Popl to operate more effectively and foster the future of networking through smarter, faster processes.

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