How NisonCo fuels business growth with Zapier Agents

NisonCo, a PR and SEO agency in the cannabis sector, has significantly transformed its operations by integrating AI automation through Zapier Agents, resulting in increased efficiency and cost savings. With the media landscape shifting towards digital-first strategies, NisonCo, led by founder Evan Nison, adopted automation to streamline processes, achieve a 48% increase in weekly leads, and save $30,000 annually. The agency has automated tasks such as lead generation, social media content creation, and client follow-ups, allowing a leaner team to focus on high-value tasks. AI agents now handle tasks previously performed by multiple part-time researchers, including scanning industry sources for potential leads and generating content for social media. This automation has enhanced the company's productivity by enabling more efficient management of client relationships and content marketing, while also providing insights into operational costs. As NisonCo continues to evolve, it remains committed to exploring new AI-driven workflows to stay competitive in the rapidly changing digital media environment.