How Laudable built a company from scratch with 240+ automated workflows

Angela Ferrante founded Laudable with a vision to help businesses create effective social proof using customer feedback, despite starting without a product, website, or engineering team. She leveraged Zapier's automation capabilities to build the company from the ground up, achieving the equivalent workload of 1-2 full-time engineers and automating 100% of onboarding follow-ups to enhance personalization and customer retention. Laudable relies heavily on Zapier, with over 240 Zaps powering core business functions, from internal operations and sales to product prototyping. This approach allows the company to maintain agility and efficiency with a lean team, as Zapier acts as their "chief of staff" for growth and innovation. By integrating automation and AI, Laudable has transformed complex processes, such as converting onboarding calls into personalized customer journeys, without needing additional hires, therefore allowing Angela to focus on strategic tasks. The company's commitment to a no-code and automation-first strategy enables them to test new ideas efficiently, ensuring customer demand before dedicating engineering resources, and serves as a powerful example of how small teams can achieve substantial impact through smart use of technology.