From hours to minutes: How AI is transforming lead generation at Umbraco

Umbraco, a leading content management system (CMS) provider, has transformed the process of finding suitable tech partners by leveraging AI automation. Traditionally, companies faced challenges in selecting the right agencies, but Umbraco has streamlined this with an AI-powered matchmaking tool called Lead Skywalker, developed by Niels Christian Laursen. This tool integrates with Zapier, OpenAI, and Zoho CRM to automate partner matchmaking, significantly reducing the time sales reps spend from hours to mere minutes. Since its launch in April 2024, Lead Skywalker has efficiently processed over 115 leads, ensuring real-time updates on partner profiles and providing businesses with fast, data-driven recommendations. By automating processes, Umbraco not only enhances the speed and accuracy of matchmaking but also gathers valuable business insights to refine its partner network and inform strategies. The success of this AI-driven system has prompted Umbraco to further invest in automation, aiming to improve efficiency, personalization, partner visibility, and content marketing, thereby enhancing the overall customer and partner experience.