What is email segmentation? 13 strategies to get started

Email marketing segmentation is crucial for personalization and increasing conversions. It involves dividing recipients into smaller groups based on interests, behaviors, or demographics to send relevant information. Effective email list segmentation helps increase open rates, click-through rates, conversion rates, ROI, and reduces unsubscribers. By using demographic, behavioral, lifecycle stage, and other data points, marketers can create targeted segments for their audience. Automation tools can help streamline the process of building and managing these segments. The key is to define data points, build segments, measure, test, and adjust based on insights to improve future campaigns.