Follow through on your marketing with a unique onboarding process

The key takeaway from the text is that businesses should differentiate their customer onboarding experience from competitors to increase perceived value, loyalty, and retention rates. To achieve this, it's essential to understand your customers' goals, what a good experience looks like for them, and how to cater to their needs. By mapping out and reviewing your current process, soliciting feedback, making changes, testing the new process, and measuring success, businesses can create an onboarding experience that is memorable, stress-free, and sets the tone for a positive customer relationship.