Journalists are looking for solid data to support their stories, which presents a unique opportunity for businesses to tap into ongoing press coverage by providing them with the necessary research. Data-driven content is informed by data and research collected using various methods, compiled into a story for the target audience, and shared with journalists via press releases or cold outreach. This approach positions the business as a source of unique information that journalists can get from them alone, offering several benefits including putting the brand in front of a highly targeted audience, providing a signal to Google that the website is authoritative and trustworthy, and building valuable relationships with journalists. To execute a data-driven PR campaign effectively, businesses should establish clear KPIs, try to secure dofollow backlinks, tell a story with their data, and use visuals such as infographics or charts to make the content more engaging. By doing so, they can increase their chances of getting featured in reputable news publications and driving traffic to their website.