The art and science of the content creation workflow: 4-step guide

A standardized content creation workflow can help create efficient and scalable processes for producing high-quality content, regardless of the type or platform. This process typically involves four stages: Ideation, where research and planning occur; Content Creation, where the actual content is made; Outreach, where the content is distributed to reach its target audience; and Refining, where the content is optimized and updated based on feedback and performance data. By mapping out these stages with clear goals, tasks, roles, tools, timelines, and automated systems, teams can streamline their content creation workflow and improve consistency, quality, and efficiency across all types of content.