A content brief is a short document that outlines the key elements of a blog post, including keywords, internal links, and target audience information. Using a template for a blog post brief can help ensure writers have all the necessary information before starting to write. A content brief is particularly useful when working with inexperienced writers or partners who may not be familiar with your brand's voice and style. It can also help agencies understand your company's needs and tone. The brief typically includes fields such as title, 1-sentence description, target audience, primary keyword, secondary keywords, SEO title, meta description, word count, internal links, competitor articles, CTA, and notes. A well-crafted content brief can help streamline the writing process, ensure consistency across all blog posts, and improve overall content quality.