Constant Contact vs. Mailchimp: Which is best for you? [2025]

Constant Contact is ideal for beginners who require simple features, ready-to-send templates, and phone support. Mailchimp, on the other hand, offers advanced reporting and A/B testing capabilities to skilled email marketers. Both platforms have pricing structures that break down by number of contacts, with Constant Contact offering more affordable options for smaller lists. However, Mailchimp's free plan has limitations, including a restricted number of templates and limited automation features. The choice between the two ultimately depends on an individual's experience level in email marketing and their specific needs. While Constant Contact excels in customer support, Mailchimp offers more AI-powered tools and integrations with third-party apps via Zapier.