ClickFunnels vs. Kajabi: Which should you use? [2024]

Kajabi and ClickFunnels are two popular platforms that can help online entrepreneurs turn their knowledge and skills into a business. While both platforms offer similar features, they have distinct core value propositions: Kajabi is built for creating digital products, such as courses, coaching programs, and communities, with advanced features like automated rules and live video sessions; ClickFunnels, on the other hand, is focused more on marketing and sales, offering powerful funnel workflows, A/B testing, and conditional split paths. When it comes to email marketing, Kajabi offers a more streamlined process, while ClickFunnels limits you to email broadcasts. Pricing-wise, ClickFunnels has a slight edge, especially in its higher-tier plans. Ultimately, the choice between Kajabi and ClickFunnels depends on your primary goal: if delivering digital content is your main priority, Kajabi may be the better choice; if sales and marketing are your focus, ClickFunnels might be the way to go.