BigCommerce vs. Shopify: Which is best for your online store? [2025]

Selecting an eCommerce platform involves balancing simplicity and functionality, with Shopify and BigCommerce offering distinct advantages tailored to different business needs. Shopify provides an intuitive interface and a vast app marketplace, making it ideal for businesses seeking flexibility and ease of use without technical expertise, though scaling may require additional paid apps. Conversely, BigCommerce caters to more complex operations with extensive built-in features and no transaction fees on external payment gateways, providing value for multi-brand retailers and B2B sellers, though its interface may require a steeper learning curve. Both platforms offer competitive pricing, but Shopify's lack of sales volume caps contrasts with BigCommerce's revenue-based plan upgrades, which include unlimited staff accounts and robust native capabilities. Ultimately, the decision hinges on whether a business prioritizes Shopify's flexibility and AI-driven tools or BigCommerce's comprehensive out-of-the-box features and predictable cost structure for enterprises.