How Veo increases sales and lowers lead costs with automation

Veo, a company that provides simple and affordable ways to record sports games at all levels, was struggling with manual lead management processes due to exponential growth since 2015, resulting in thousands of monthly leads needing personalized follow-ups. To address this, Veo used Zapier's workflow automation capabilities to integrate with multiple apps, including ActiveCampaign and Pipedrive, automating tasks such as transferring leads, creating customized email flows, and translating data in real-time. By streamlining these processes, Veo was able to accelerate its sales cycle, reduce costs, and increase conversions, ultimately doubling its team size and growing its customer base.