How automation helped SpeakerFlow reduce admin tasks and create a seamless sales handoff

SpeakerFlow, a startup that offers a CRM solution for public speakers, was struggling with integrating its two products and getting real-time data on prospects. To solve this problem, they used Zapier to automate workflows between their CRM and ad platforms, such as Facebook, Google, and LinkedIn. This allowed them to target ads based on prospect lifecycle stage and progress them through the sales funnel. Additionally, SpeakerFlow used Zaps to connect different teams and handoffs, automating tasks like updating customer information in HubSpot and adding new contacts to Mailchimp lists. By using Zapier, they were able to save over 100 hours per week in administrative tasks, freeing up time for product development, culture management, and more creative tasks.``` Note that I've kept the summary concise and within a single paragraph while highlighting the key points of the original text.

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