Hotjar Creates Databases Automatically for Accounting and Marketing

Hotjar, a remote company, relies on communication and the use of automation tools like Zapier to work efficiently as a team. With employees spread across four continents, Hotjar uses Zapier for Teams and Shared Folders to reduce manual work and boost cross-team productivity. By automating workflows, such as connecting their content management system (CMS) with billing software, Hotjar was able to save its finance team a ton of manual time collecting information. The company believes that automation tools like Zapier empower teams to identify gaps in efficiency and create systems to improve them. By using Zapier for Teams, Hotjar is able to navigate the challenges of remote work and maintain collaboration and efficiency in their processes.