Marketers often face challenges in requesting resources from developers, who are typically busy with other tasks such as support and sales teams. To overcome this, marketers turn to automation tools like Zapier, which can help streamline processes and save time. By connecting their lead generators to ActiveCampaign with Zaps, BuildASign.com's marketing team was able to automate the process of pushing leads and contacts into the right systems, saving five hours every week. This allowed them to focus on more important tasks and even provide free banners and signs for returning US veterans and discounted rates for non-profits, aligning with their mission to simplify signage. By using Zapier, BuildASign.com was able to increase productivity and efficiency, while also reducing the workload of their marketing team.