9 HubSpot features every RevOps team should be using

RevOps teams play a crucial role in bridging gaps between sales, marketing, and support to enhance business efficiency, and HubSpot's suite of CRM, marketing, customer service, and operations tools is instrumental in this process. Experts highlight that while many teams underutilize HubSpot, its full potential can be unlocked through features such as custom reporting, which merges data from diverse objects to provide insights critical for operational decisions. Attribution reporting, used innovatively by companies like Authority Builders, and custom behavioral events tracking can refine marketing strategies and lead prioritization. Furthermore, HubSpot's data quality automation ensures consistent and organized customer records, while lead scoring helps focus efforts on high-potential prospects. Tools like HubSpot playbooks standardize sales processes, custom properties offer flexibility in tracking unique business data, and workflows automate repetitive tasks, enhancing overall productivity. Advanced workflow extensions allow seamless integration with third-party apps, leading to more tailored and efficient business processes. Each of these features contributes to a cohesive, data-driven RevOps strategy that can significantly improve revenue growth and operational efficiency.