15 Tools for the Non-Tech Marketer

"Learn to code" has become a rallying cry for marketers, with many companies recognizing the importance of technical skills in driving success online. However, there's a growing trend towards products that enable marketers to take control of their own conversion rate optimization without needing to write code. These tools, such as Optimizely, Vero, Unbounce, Kissmetrics, Zapier, Crazy Egg, Qualaroo, Typeform, Olark, Geckoboard, HubSpot, Gumroad, and Balsamiq, offer a range of features that allow marketers to analyze customer behavior, create personalized experiences, automate workflows, and optimize their marketing campaigns. By leveraging these tools, marketers can gain 90% control over their conversion rate optimization destiny without needing extensive technical expertise.