The world of eCommerce is highly competitive with customers expecting instant gratification and smooth processes. A continuously available and responsive website is crucial for capturing a larger share of the $5.8 trillion global eCommerce market. However, traffic surges can lead to crashes, causing revenue loss, brand damage, and stock price hits. Six key points in time when these traffic surges occur include new product launches, exclusive events, natural disasters, influencer/celebrity endorsements, Black Friday/Cyber Monday, and unpredictable events. Real-life examples illustrate the consequences of website crashes, including lost sales, customer frustration, and financial devastation. To avoid similar situations, a resilient database like YugabyteDB can provide low latency, high availability, scalability, and resiliency, ensuring retail applications and websites remain up and performant, even during unplanned failures or peak traffic periods.