The 2023 Black Friday sales results were significant, with online spending reaching $9.8 billion on Black Friday alone, up 7.5% from last year, and an additional $12.4 billion on Cyber Monday, a 9.6% increase from 2022. Despite this surge in online traffic and transactions, overall holiday spending is expected to increase by only 2-3%, indicating that most people prefer to shop online rather than in-store. The growth of mobile phones has played a crucial role in this trend, with mobile accounting for 79% of digital traffic, driving convenience and spontaneity in online shopping. However, retailers must be prepared to meet unexpected demand by providing reliable and fast access to their apps, which requires modern, cloud-native applications and geo-distributed databases to ensure superior customer experiences.