WordPress to Webflow: how Hologram modernized their website

The internet of things (IoT) is a network of devices, like ebikes and Holter monitors, that transmit data through cellular and Wi-Fi connections, and companies like Hologram provide the necessary global cellular network to ensure reliable data transmission for various industries. Hologram recently revamped their website from a WordPress setup to a more modern design using Webflow, enhancing their ability to communicate with larger enterprise clients and focus on transparent pricing. This redesign, spearheaded by senior product designer Sean Nelson and a new marketing team, leveraged Webflow’s capabilities to streamline the design process, allowing for real-time updates and custom code integration. The new site prominently features two pricing categories — Flexible Data and High Volume Data — with interactive elements to simplify user experience and clearly convey essential information, such as device numbers and data needs. Hologram’s website overhaul exemplifies Webflow's adaptability and how it can empower designers at any skill level to create customized, dynamic web layouts, facilitating Hologram's shift from targeting individual makers to engaging large-scale businesses.