Why your podcast needs a website (and what to include in it)

Creating a successful podcast requires more than just recording episodes; it involves building a brand and expanding your listener base beyond friends and family, which can be facilitated by having a dedicated website. A website serves as a platform to showcase the podcast's unique content and identity, providing potential listeners with a sense of its themes and the personalities behind it. Successful podcasts often have a clear focus and consistent themes, which help establish their identity, while the hosts' personalities and perspectives further define the brand. For instance, Marc Maron's WTF podcast stands out due to his brash honesty and ability to engage guests in open conversations, while Alie Ward's Ologies breaks conventional expectations with its quirky take on science. A well-crafted website can communicate these unique traits effectively, helping to attract a wider audience and reinforce the podcast's brand identity.