Why your client needs a responsive website — not an app

In the digital age, many businesses are eager to develop apps, viewing them as essential tools for engaging tech-savvy consumers. However, not all companies benefit from having an app, as its success hinges on fulfilling a unique purpose that cannot be achieved through a website. Two main scenarios justify app development: when a company has significant brand recognition, such as Pepsi, which uses its app to reward loyal customers, and when the app itself embodies the company's core product or service, exemplified by Snapchat, which relies on app functionality for its disappearing photo and video feature. Both scenarios demonstrate that an app must serve a distinct purpose beyond replicating a website to be truly effective and valuable.