Why traditional web tech stacks hold marketing teams back

A recent survey of 500 marketing leaders from the US and Canada reveals that many organizations are dissatisfied with their marketing websites, citing challenges in aligning their sites with brand identity and meeting customer expectations due to traditional web development tools. Despite significant investments averaging $1.6 million annually in teams and software, over half of the respondents reported issues with lengthy update times and lack of control over their websites, which hinders their ability to respond quickly to market changes. The reliance on engineers for site updates often creates bottlenecks and restricts marketers' autonomy. However, the adoption of modern web development tools, such as no-code and low-code platforms, is helping to alleviate these issues by allowing non-technical teams to make site changes independently, thus enhancing workflow efficiency and team well-being. Companies like Dropbox Sign have successfully reduced engineering dependencies by implementing solutions like Webflow, highlighting the importance of having an appropriate tech stack to ensure websites are scalable, reliable, and easily updatable, ultimately enabling marketing teams to focus on strategic initiatives. For further insights and recommendations on optimizing web development processes, readers are encouraged to explore the full research report titled "The 2024 State of the Website."