Why should you build a portfolio website?

Freelance designers often face challenges in managing projects, self-promotion, and finances, making personalized portfolio websites an essential tool to distinguish themselves from the competition found on generic platforms like Behance or Dribbble. Building a bespoke portfolio site allows designers to establish a unique digital presence, enhancing their credibility with clients by having control over their domain and site design, which in turn strengthens brand recall. It provides a distraction-free space for showcasing their work, enabling a detailed narrative of their design journey, and improves search visibility through search engine optimization. Additionally, having a dedicated portfolio site invites constructive feedback, offering designers valuable insights and critiques that can refine and elevate their skills.