What you need to know about website audits to improve SEO

Website performance is crucial for conversion success due to its impact on user experience (UX) and search engine optimization (SEO), which together enhance site visibility and engagement. A website audit is a comprehensive evaluation process that identifies issues affecting site performance, crawlability, and UX, such as broken links, inefficient caching, and missing canonical tags. Key components of the audit include site traffic, content quality, keyword targeting, metadata, user feedback, and backlink quality. It involves different types of audits, including SEO, content, technical, and usability/UX audits, each focusing on specific elements like keyword optimization, server response times, mobile responsiveness, and user navigation. Addressing these areas through audits helps streamline web initiatives, enhance user satisfaction, and improve search rankings, ultimately contributing to business growth and a stronger online presence.