What is a gif

In 1987, CompuServe introduced the Graphics Interchange Format (gif) to enable the transmission of full-color images over slow internet connections, utilizing the LZW algorithm to compress file sizes. Initially popular for web images, gifs faced decline in the mid-1990s due to licensing fees imposed by Unisys and the emergence of superior formats like PNG, which offered better color capabilities and transparency without licensing fees. Despite these challenges, gifs experienced a resurgence in web-based communication, particularly for memes and animated stickers, due to their ability to convey emotions succinctly. However, gifs have limitations, such as large file sizes, lack of accessibility features for users with impairments, and the potential risk of inducing seizures with intense flickering. To mitigate these issues, users are advised to include alt text, offer control over playback, and consider using still images for those who prefer reduced motion. Despite newer formats like WebM and MP4, gifs remain a staple for animations on web pages, social media, and messaging apps, although their accessibility and efficiency are often questioned.