Turn up the volume: Tips for music marketing

In the digital era, having a robust online presence is crucial for musicians, as streaming now surpasses radio as the primary way audiences listen to music in the U.S. Music marketing is essential for songwriters, musicians, and producers to stand out by connecting listeners to music through messaging and advertising, thereby promoting songs, artists, and music-related services. A good marketing strategy can increase buzz around an artist, driving revenue from sales and streaming, as well as expanding an artist's audience, merchandise sales, and professional network. Key components of music marketing include branding, advertising, and event planning, which are vital for projecting an artist's values and attracting attention to their music. In the past, record labels managed music marketing, but now artists often handle their marketing efforts using digital tools and social media to reach fans. For those starting out, learning to market their music effectively involves creating a strategic plan and leveraging online platforms to build and engage a dedicated listener base.