Tips for integrating an enterprise website tech stack

Enterprises face a choice between traditional Digital Experience Platforms (DXPs), which offer convenience but limit flexibility, and headless content management systems (CMS), which allow for extensive customization but often require significant development resources. This dilemma is becoming outdated as modern solutions enable marketing teams to create websites with composable, extensible architectures that allow for dynamic and autonomous content management. A case in point is Nursa, a healthcare staffing platform that transitioned from WordPress to Webflow’s Website Experience Platform (WXP), enabling them to maintain high performance and deliver real-time content through a sophisticated integration stack, including tools like Node.js, Firebase, AWS, and Cloudflare. This approach not only improved their website speed by over 70% but also allowed faster content updates. Webflow offers a variety of applications for enterprise websites, such as Bynder for digital asset management and Microsoft Clarity for behavioral analytics, integrating seamlessly into workflows to enhance productivity and performance. This flexibility emphasizes the importance of choosing impactful use cases and integrating tools that simplify workflows, ultimately allowing businesses to build custom stacks that avoid technical bottlenecks while expanding marketers' creative autonomy.