Three designers’ perspectives on approaching a website redesign

In a conversation with creative professionals Dani Balenson, Michael Rossi, and Kyle Benson, the complexities of website redesigns are explored, emphasizing their importance as a primary marketing asset for companies. The web's evolution necessitates a fresh approach to website aesthetics and functionality, though a redesign need not equate to a full rebrand; instead, it should address changes in business direction or target audience. Key steps include aligning stakeholders on objectives, creating a detailed project plan with clear roles and timelines, and leveraging tools like Webflow to facilitate efficient execution. The experts stress the importance of strategic planning and adaptability, advocating for methodical approaches and the separation of redesign and rebranding processes to ensure successful outcomes.