The marketer’s CMS buyer guide

Selecting a content management system (CMS) is a crucial decision for marketing teams, often second only to choosing a customer relationship management platform, due to its significant impact on organizing and presenting website content. The process of choosing a new CMS can be emotionally charged and complex, as it involves evaluating various platforms like Webflow, Ghost, and Drupal, while taking into account the strong preferences and past experiences of team members. The transition from an old CMS often entails moving away from a patchwork of outdated solutions and requires a fresh perspective to avoid emotional biases. Despite the challenges, approaching the selection process with a clear plan and open mind can help mitigate stress and ensure a choice that aligns with the team's long-term needs. Like dating, finding the right CMS is aspirational and can be fraught with potential disappointments, but by listening to team insights and remaining objective during vendor interactions, marketing leaders can navigate the selection process effectively.