The framework for attracting (and keeping) dream clients in 2025 and beyond

In a workshop at Webflow Conf, Ritesh Gupta, founder and CEO of Useful School, shared a framework for sustainable growth in creative agencies that focuses on attracting high-value clients, streamlining services, and building a scalable growth model. Gupta emphasizes the importance of understanding client dynamics, defining the ideal client profile, and targeting specific platforms where these clients are active. He advocates for a strategic rather than a broad approach, recommending the removal of non-profitable services to focus on core strengths and client needs. Gupta also suggests leveraging personal strengths and tailoring business models to fit individual working styles, encouraging agencies to consider vertical expansion and organic growth with larger clients. By aligning business practices with natural strengths and using tools like Webflow for infrastructure and portfolio management, creative professionals can create a growth system that allows them to do their best work with clients who truly value it.