SEO and Webflow: the essential guide

Building a website is relatively easy with tools like Webflow, but attracting visitors requires effective optimization for both search engines and human users. The key is to focus on creating high-quality, shareable content that answers users' questions rather than solely optimizing for search engine algorithms, which are constantly evolving. Utilizing tools like Google Trends and Keyword Planner can aid in keyword research, helping to prioritize content topics that are relevant and less competitive. Webflow supports responsive design and SEO optimization by allowing users to preview mobile layouts, structure URLs, and manage meta titles and descriptions efficiently. It's important to ensure that top-level pages, which are considered the most important by search engines, are prominently positioned, and to use subdomains wisely since they are treated as separate sites by Google. Additionally, employing 301 redirects when altering site structure maintains SEO equity, ensuring continued visibility and ranking.