Link-building strategies for SEO: How to secure backlinks in 2025

Backlinks, which are links from one website to another, play a crucial role in enhancing a website's search engine optimization (SEO) by signaling to search engines like Google that the content is valuable and authoritative. To effectively build a robust backlink profile, it is important to adopt strategies that go beyond merely acquiring links, such as creating shareworthy content, engaging in guest posting, providing expert quotes, and using first-party data-driven storytelling. Collaborating with industry experts, conducting online events, and analyzing competitors' link-building strategies can further enhance backlink opportunities. Additionally, techniques like broken link building, personalized email outreach, and partnerships with local charities can provide valuable backlinks while promoting community engagement. These strategies are aimed at improving a website's visibility, authority, and search engine rankings by fostering meaningful industry relationships and creating content that naturally attracts links.