Integrating Google Tag Manager with Google Analytics in Webflow
Blog post from Webflow
Google Tag Manager (GTM) is a versatile tool from Google that simplifies the management of website integrations by consolidating various script tags, analytics codes, and pixels into a single tag, thus eliminating the need for direct code editing. This tool allows users to deploy third-party tags without coding, fosters collaboration between marketing and IT, and provides efficient error checking and security benefits, along with the asynchronous loading of tags. By integrating GTM with platforms like Webflow, users can seamlessly track site performance and manage tags, enhancing their ability to scale up and track performance metrics thoroughly. The setup involves creating an account, setting up a container with macros, rules, and tags, and embedding GTM tracking codes into the Webflow site's <head> and <body> sections. Users can also add variables, such as the Google Analytics Tracking ID, to streamline tracking across different integrations. GTM supports advanced tracking configurations, including custom fields and cross-domain tracking, with further assistance available through resources like Webflow University and Google Tag Manager's Help section.