How Webflow changed our business for the better — and continues to help us grow

Marker.io, initially conceived to address feedback challenges in a web design agency, evolved into a widely-used tool by over 5,000 agencies and teams for collecting website feedback. The company initially launched its marketing site as a custom-coded project but faced challenges with developer dependency and agility. Discovering Webflow in 2020, Marker.io transitioned its site to this no-code platform, which empowered their marketing team to take ownership, innovate quickly, and enhance brand management without relying heavily on developers. This shift allowed for rapid content updates and landing page creation, crucial for their product-led growth strategy. Webflow's features like CMS and landing pages enable agile content marketing and SEO optimization, contributing to Marker.io’s ambition to be a leading platform for visual feedback and collaboration.