How Unusual Ventures uses a unique web design to stand out

Venture capital firms play a crucial role for startups by providing funding and expertise in exchange for equity, but standing out in a crowded field requires more than traditional web design. Unusual Ventures, a venture capital firm, sought to differentiate itself by developing a unique and engaging online presence that would serve as more than just a funding avenue for entrepreneurs. By collaborating with OneNet and utilizing Webflow, they crafted a website that combines visually-driven user experiences with rich educational content, such as their Field Guide, to position themselves as leaders in early-stage company building. This innovative approach, led by Partner Andy Johns and Director of Marketing Laura Spaventa Lewis, aimed to communicate Unusual's distinctive method and value proposition to potential founders, transforming their website into a destination that inspires and supports entrepreneurial growth.