How to sell Webflow to clients, part 2: Don’t

Part 2 of a series on selling Webflow to clients focuses on recognizing that not every client is suited for Webflow, and designers must be willing to let some clients go, while also giving them time to process the information shared about the platform. The approach to discussing Webflow depends on the desired designer-client relationship, with one model being the "fly-by designer." In this model, designers assist clients in setting up their sites and then transfer control to the clients, who prefer a DIY experience. For these clients, it is crucial to emphasize Webflow's ease of use, site transferability, and the cost-effectiveness of the free Starter plan, while also explaining the benefits of Webflow’s premium hosting as a managed service. Designers are encouraged to direct clients to Webflow's resources, like video courses and blogs, to ensure they have the necessary tools for success on the platform.