How to perfect your next client presentation

To achieve higher approval rates from clients, designers should begin by thoroughly understanding the client's brief before starting the design process, as this aligns the project with the client's expectations and goals. Niika's Managing Director, Mark Lipert, emphasizes the importance of effective communication by actively listening to clients and aligning on visual inspirations to ensure mutual understanding of creative visions, which reduces unnecessary iterations. By articulating design solutions verbally, designers can better convey their understanding of client needs and link their concepts to business goals, ensuring relevancy and client buy-in. Providing clients with multiple design options is also a strategy to guide them subtly towards the best choice, which aligns with their business objectives and adds the most value, thus reinforcing the designer's role in leading clients to optimal solutions.