How to make an online portfolio that will impress clients

Creating an online portfolio is essential for professionals seeking to attract new clients, as it not only showcases their work but also highlights their unique style and skills. The process can be simplified by focusing on defining the purpose of the portfolio and aligning it with one's career goals, such as targeting tech companies or specific client types. An effective portfolio should reflect the individual's personality and values, as seen in examples like UX designer Gregory Christian's tech-focused design and content marketer Mel Perry's emphasis on inclusivity. The design and structure of the portfolio should match the creator's aesthetic and professional field, whether through a simple site for photographers or a complex, interactive design for web designers. Customization through illustrations, typography, and layout can make a portfolio stand out, with creativity not compromising usability. Successful examples include Jonathan Morin's interactive design and Rachael Pilcher's colorful copywriting site, both of which use bold visual choices to engage visitors. Incorporating SEO strategies ensures the portfolio reaches the intended audience, making it a powerful tool for career advancement.