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How to make a website chatbot to boost customer satisfaction

Blog post from Webflow

Post Details
Company
Date Published
Author
Webflow Team
Word Count
806
Language
English
Hacker News Points
-
Summary

Bots, or software programs that perform automated tasks, play a crucial role in enhancing user experience and operational efficiency on websites and applications through their ability to provide personalized, responsive interactions. They can be categorized into types like chatbots, which engage users in real-time, task automation bots that handle repetitive tasks, scraping bots used for data extraction, and social media bots that manage interactions on platforms. While bots offer benefits such as lead generation, increased sales, cost savings, improved customer engagement, valuable customer insights, 24/7 availability, and multilingual support, they also pose challenges like potential misuse, ethical concerns with data collection, and the risk of damaging a brand's image if not properly managed. Understanding the functions and implications of different bots is essential for businesses to implement them effectively and responsibly, ensuring they contribute positively to the customer experience and business goals.