How to increase your ecommerce growth with bounce back emails

Email marketing, particularly through segmentation, can significantly boost revenue, with Campaign Monitor noting a potential increase of 760%. As online businesses grow, email marketing becomes essential for reaching new customers and encouraging repeat purchases, which account for 25-30% of sales. Unlike social media, email provides direct access to audiences, allowing for personalized, automated, and segmented communication. Lifecycle marketing is an effective strategy that engages customers throughout their journey, from their first visit to becoming loyal patrons, ultimately driving repeat sales through thoughtful, non-intrusive emails. In platforms like Webflow, essential ecommerce emails, which include order notifications, can be customized to enhance internal tracking and communication, laying a foundation for successful email strategies.