How to double your page views without publishing anything new
Blog post from Webflow
Sweor experienced a significant increase in digital engagement metrics, such as unique page views and impressions, largely attributed to utilizing Webflow as their design and content management platform. This success was achieved through a process they developed called "The Bike Pump Technique," which involves identifying and enhancing underperforming content with high potential by improving its technical SEO and visual design. By applying this technique to a previously lackluster post titled "8 Staggering Statistics About Responsive Web Design," and relaunching it as "13 Mind-Blowing Statistics About Responsive Web Design In 2018: Entering A Mobile-First World," Sweor more than doubled the content's traffic and backlinks. Webflow's design versatility and SEO tools played a critical role in this transformation by allowing seamless integration of visual elements and optimization of SEO settings, thereby bridging the gap between content creation and technical execution. This approach underscores the importance of aligning content with user search intent and enhancing user engagement through visually compelling and technically sound web design.